Marketing Science and Technology: Part II -- Spatial Diffusion

by Edmund W. Schuster, Stuart J. Allen, David L. Brock

This Executive Update is the second of two that explore the impact of technological innovations on marketing practices. In Part I, we focused on the role that unique identification systems, specifically the electronic product code (EPC), play in increasing revenue for businesses. Here in Part II, we focus on spatial data and explore how technology is impacting spatial diffusion analysis.

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Marketing Science and Technology: Part II -- Spatial Diffusion15 April 2007