Master Data Management and Business Intelligence for Customer Analytics: It's All About the Customer

by Stephen J. Andriole

This is the last in a three-part series of Executive Updates on data management and analysis. Part I (Vol. 7, No. 4) covered master data management (MDM), which is the analytical infrastructure to which we've paid too little attention for years; and Part II (Vol. 7, No. 9) examined business intelligence (BI), which is the general approach we should take to data and information utilization and optimization. Here in Part III, we turn to customer analytics (CA), a special instance of BI enabled by MDM.

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Master Data Management and Business Intelligence for Customer Analytics: It's All About the Customer1 June 2007