Web 2.0 Reference Model: Realizing Web 2.0 Principles in Enterprises -- Part II

by Brijesh Deb, Ruchali Dodderi

Despite the promises of Web 2.0, few organizations have actually applied Web 2.0 principles in any significant way. Enterprises need something to assist them in realizing the potential of Web 2.0. Therefore, in Part I (Vol. 8, No. 2) of this two-part Executive Update series, we proposed the Web 2.0 Reference Model, which provides a holistic perspective for enterprises to consider the many constituents and factors that lead to the realization of Web 2.0 principles. Here in Part II, we describe the other main and supporting layers of the reference model, including the governance model, as well as the Web 2.0 Realization Cycle, which was briefly introduced in Part I.

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Web 2.0 Reference Model: Realizing Web 2.0 Principles in Enterprises -- Part II15 February 2008