Mobile Opportunities and Strategic Challenges: Choosing an OS

by Steven R. Kursh

Many of us face challenges associated with the rapid growth in mobile application opportunities. Our choices are not so much centered on whether we should commit resources to develop mobile apps for internal use 1 (i.e., the why) or apps for our customers and prospective customers (as discussed in a previous Executive Update 2 ), but rather the who, what, and how of execution.

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Mobile Opportunities and Strategic Challenges: Choosing an OS 7 July 2011

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