Innovation of the Second Kind: Cultivating a Frame of Mind

by Lee Devin

As always, I'm riding a bunch of hobby horses, but none so often as the difference I think I see between innovation as it relates to particular products, services, or ideas, and innovation as it relates to the great changes that are shuffling their feet in the wings, ready to come on stage and change our lives. To assure long life as a company making goods to sell at a profit, we need a lot of the first kind of innovation; we need, in other words, continually to improve the way we develop and exploit our industrial methods. To assure life at all as a developed economy -- a planet even -- we need a whole lot of the second kind; we need, in other words, to break with the past and move on.

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Innovation of the Second Kind: Cultivating a Frame of MindThu Mar 20 08:12:42 CDT 2008