Some Small Steps to Harness Open Innovation Potential

by Ana Paula Valente Pereira

Open innovation does not have the solid brand recognition that Joe Feller and I were expecting to see from the vast majority of the respondents to a recent Cutter Benchmark Review survey (see "Open Innovation: The (Next) Last Big Thing," Cutter Benchmark Review, Vol. 7, No. 12). The responding organizations seem to be focused on the closed model for innovation or on the practices corresponding to the early stages of open innovation. However, taking a look at the planned levels of activity of these organizations, there seems to be an intent to become more open and move to practices related to the next stages in the open innovation adoption curve as shown in Figure 1.