Turning the Next Generation on Its Head: Inspired Innovation

by Roberto Verganti

Innovation in high-tech industries is often driven by technology roadmaps, through cycles of technological substitutions: 1G (TACS) is substituted by 2G (GSM), which is substituted by 3G, and then 4G/WiMAX; 130 nm CMOS is substituted by 90 nm CMOS, which is substituted by 65 nm CMOS; Application 1.0 is substituted by Application 2.0, which is substituted by 3.0; and so on.