Getting Closer to the Center of Action in Innovation

by John Berry

IT has proven itself a catalyst for creating new ways to engage customers, build sales channel relationships, and sell products and services. Enabling new forms and methods of collaboration is where IT has shone quite conspicuously, as professionals are now equipped with the tools to meet, confer, and share ideas from across the hall or across the continent in real time. Yet technology is poised to assume an even more profound and powerful role at the core of an organization's efforts at innovation -- introducing what I call the Center for Innovation Performance.