From Site to Service: Part III -- Aggregation and Integration

by Joseph Feller

This is the final Executive Update in a three-part series exploring the implications of two key technological trends: (1) the move toward the syndication rather than the simple publishing of Web content and (2) the shift from hosting Web applications to providing Web services. Both of these trends change the ways that firms seek to create and capture value through content/functionality. They both also create opportunities for other firms (and individuals) to add value to your organization through the aggregation of syndicated content from multiple sources and/or the integration of services from multiple providers.