Optimizing the Data Warehousing Environment for Change: The Persistent Staging Area
Data warehousing is a process; it is something you do, not something you buy. While technology is needed for implementation of the physical structures that make up the data warehouse, the process itself needs to be focused on the methods and techniques, not the technology. A multitude of project successes and failures have demonstrated that data warehousing success is achieved by understanding and applying the new techniques rather than doing "what we have always done."
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