E-MailCRM: Introduction
Along with "dot-com" and "ASP," one of the hottest buzzwords in today's IT industry is "CRM," or "customer relationship management." To some extent, CRM is simply an outgrowth of the old business adage that it's much easier to keep existing customers happy than it is to endure the effort and expense of finding new customers -- especially in an era of global competition. But the emphasis on CRM also reflects the increasing sophistication of technology, which allows us to do a better and better job of contacting customers, caring for them, and providing quality, service, and value.
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