Cutter Consortium :: Branding, PR, and Competitive Intelligence: Managing New Economy Risks and Opportunities

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Branding, PR, and Competitive Intelligence: Managing New Economy Risks and Opportunities

by Carole Edrich

As the number of Web pages grows exponentially, it becomes increasingly important for enterprises to differentiate themselves from the competition. In a world where competition is just one click away, organizations need to be easily identifiable, providing existing and potential customers with the confidence that their needs will be met in the most convenient, reliable, and optimal way.

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Branding, PR, and Competitive Intelligence: Managing New Economy Risks and Opportunities December 2000

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Cutter Consortium, founded in 1986, is a global IT advisory firm helping organizations forge solutions to the business technology challenges they face. Through its research, consulting, and training, Cutter assists enterprises as they create, implement, and maintain IT systems and organizations that support business objectives and encourage innovation. Cutter pushes the thinking in the field by fostering debate and collaboration between thought leaders from different domains, countries, and disciplines. As a completely independent entity that has no special ties to vendors, Cutter Consortium is beholden to no one and dedicated to providing completely objective, unbiased information to its clients. Cutter Consortium gives you access to the top thinkers in IT.

Cutter Consortium, 37 Broadway, Suite 1, Arlington, MA 02474, USA. Phone: +1 781 648 8700, Fax: 781 648 8707