November 2001 Cutter IT Journal -- BI and CRM: Critical Success Factors for Achieving Customer Intimacy

by Cutter Consortium

It may sound a little racy, but customer intimacy is really just about knowing your customers so that you can anticipate and meet their needs. As organizations strive to become customer-centered, their need for cross-organizational customer information increases. Can they overcome 40+ years of bad IT habits and organization-centric systems? What new approaches are they implementing? Is it technology or organizational behavior that needs changing? In this issue, you'll find out whether your organization has what it takes to create long-lasting, "intimate" relationships with your customers.

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November 2001 Cutter IT Journal -- BI and CRM: Critical Success Factors for Achieving Customer Intimacy November 2001