Cutter Consortium :: Business Intelligence: Phase 2 of Your CRM Initiative

About CITJ

CITJ Resources

Business Intelligence: Phase 2 of Your CRM Initiative

by Jay Fruin

Customer relationship management (CRM) is a term that has become part of a common business vocabulary over the last decade. We have seen the concept of CRM become an inevitable business requirement. It seems every consumer in America expects a higher level of service from what Katherine Grayson, editor of Customer Support Management, calls his or her "personal portfolio of service providers." This change in attitude has taken customer service from an afterthought to an important decision point, weighed by a consumer in the decision to buy from one vendor versus another.

Password Protected Cutter Consortium clients, please log in:

This document is available to Cutter Consortium Resource Center clients only. Retrieve password.
If you would like further information about how to become a client, please contact us at +1 781 648 8700 or sales@cutter.com.

Business Intelligence: Phase 2 of Your CRM Initiative November 2001

SITE MAP SEND FEEDBACK NEED HELP?

Cutter Consortium, founded in 1986, is a global IT advisory firm helping organizations forge solutions to the business technology challenges they face. Through its research, consulting, and training, Cutter assists enterprises as they create, implement, and maintain IT systems and organizations that support business objectives and encourage innovation. Cutter pushes the thinking in the field by fostering debate and collaboration between thought leaders from different domains, countries, and disciplines. As a completely independent entity that has no special ties to vendors, Cutter Consortium is beholden to no one and dedicated to providing completely objective, unbiased information to its clients. Cutter Consortium gives you access to the top thinkers in IT.

Cutter Consortium, 37 Broadway, Suite 1, Arlington, MA 02474, USA. Phone: +1 781 648 8700, Fax: 781 648 8707