Cutter Consortium :: Satisfying Users Against Their Will

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Satisfying Users Against Their Will

by Kent Dahlgren

One of the greatest challenges we face in product design is the tactful introduction of new functionality, mindful that the customer rarely welcomes the "newer and better way." Organizations large and small seek design innovations intended to modify customer behavior, either because the change represents a competitive advantage for our products or because the change will save us money.

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Satisfying Users Against Their Will October 2003

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Cutter Consortium, founded in 1986, is a global IT advisory firm helping organizations forge solutions to the business technology challenges they face. Through its research, consulting, and training, Cutter assists enterprises as they create, implement, and maintain IT systems and organizations that support business objectives and encourage innovation. Cutter pushes the thinking in the field by fostering debate and collaboration between thought leaders from different domains, countries, and disciplines. As a completely independent entity that has no special ties to vendors, Cutter Consortium is beholden to no one and dedicated to providing completely objective, unbiased information to its clients. Cutter Consortium gives you access to the top thinkers in IT.

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