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The New Coke Paradigm: IT and the Bottom Line

by Tom Bugnitz, Robert J. Benson, and Bill Walton

On 25 April 1985, Coca-Cola introduced "New Coke" amid enormous hoopla and fanfare. Everyone had done their jobs correctly to that point. R&D had produced a product that outgunned Pepsi in taste tests. The advertising engine was ready to go with a marketing blitz. Coca-Cola plants around the country were geared up to produce the new drink. All systems, including IT systems, were go.

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The New Coke Paradigm: IT and the Bottom Line April 2004

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