ROI: Bad Practice, Poor Results

by Mark Bills

IT executives are under increasing pressure to demonstrate the business value of IT and to improve returns on IT investments. But many practitioners question whether it is possible to develop a business case for most IT investments, and many IT executives find that when they do calculate ROI, no one believes their numbers. Is the problem ROI itself or the practices used to calculate it?

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ROI: Bad Practice, Poor Results August 2004