E-MailBelieve It: Five Principles for Performing Credible ROIs
The topic of ROI analyses inspires fear and loathing in IT professionals and vendors alike. Management requires them before funding projects or buying software and hardware, but no one is really sure how to do them or where to get the right numbers. Many of the benefits are difficult to quantify in dollars, and it is tough to meet the payback hurdles set by company policy. Besides, who really trusts an ROI analysis anyway? If the analysis comes from a vendor, it always seems to justify the product or service they are trying to sell you, and if it is internally created, it just matches its author's foregone conclusion. IT people have a way of making projects they don't want to do fail any payback test, while any spiffy new piece of equipment seems to generate enormous productivity returns. No wonder no one really believes ROI analyses.
Cutter Consortium clients, please log in:
If you would like further information about how to become a client, please contact us at +1 781 648 8700 or sales@cutter.com.
Purchase from the bookstore