Planning to Get Lucky

by Lee Devin and Robert D. Austin

Increasingly, the work we do depends on new ideas, on creative responses to unforeseen developments, on coming up with a better way before our competitors do. We need to be able to produce those new ideas as needed, on demand. It's no use waiting around to get inspired or praying to catch a break. We need to get lucky, right now.

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Planning to Get Lucky November 2004