Cutter Consortium :: Managing the Risks of Product Innovation

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Managing the Risks of Product Innovation

by Alan Chachich

In spite of all the scary failures around us, innovation does not have to be mysterious or risky. True, experts claim that 70%-80% of new product development projects fail [18], but the single greatest reason is the failure to meet customer needs. If you change your focus from your technology or product to your customers, their needs, their problems, and their experience, you will be a big step ahead of your competition in the innovation space. There are many things you can do in terms of structure and culture to improve your success at innovation.

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Managing the Risks of Product Innovation November 2004

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Cutter Consortium, founded in 1986, is a global IT advisory firm helping organizations forge solutions to the business technology challenges they face. Through its research, consulting, and training, Cutter assists enterprises as they create, implement, and maintain IT systems and organizations that support business objectives and encourage innovation. Cutter pushes the thinking in the field by fostering debate and collaboration between thought leaders from different domains, countries, and disciplines. As a completely independent entity that has no special ties to vendors, Cutter Consortium is beholden to no one and dedicated to providing completely objective, unbiased information to its clients. Cutter Consortium gives you access to the top thinkers in IT.

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