From Enterprise Content Management to Effective Content Management

by Seth Gottlieb

The vision of enterprise content management (ECM) as a single system to manage all content became popular in 2000 and 2001. In theory, having a single, centralized system to organize and manage all of an organization's content into an accessible and navigable electronic library is very attractive. Companies must manage a wide array of assets, including internal how-to documents to support business processes, internal and external correspondence, marketing literature, and product documentation. Organizations are buried in digital content, leaving people scrambling to find the right information when they need it.

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From Enterprise Content Management to Effective Content Management May 2005

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