Enterprise 2.0 and Sustained Competitive Advantage
Following quickly on the heels of Web 2.0 comes Enterprise 2.0. Loosely described as a set of collaborative technologies that work both inside the company’s boundaries and across partners and customers outside the company, Enterprise 2.0 is gaining in popularity. Industry conferences and trade magazines have been prattling on about how these technologies will transform businesses. But is Enterprise 2.0 just hype, or is it here to stay?
In this issue of Cutter IT Journal, we’ll discuss the world of social computing beyond YouTube and MySpace. You’ll learn what separates Enterprise 2.0 from Web 2.0 -- and the advantages each one can offer the enterprise sector. You’ll hear from one author who believes that not only have the fundamental rules of business not changed, they are also the best way to understand how Enterprise 2.0 practices and technologies can benefit your firm. And you’ll discover how to walk the line between “peer production” and “private value” to reap competitive advantage from Enterprise 2.0. Tune in and join a (potential) revolution already in progress.
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