When most people think about crowdsourcing knowledge, they think about Wikipedia. That's a shame, as it's not a good model to follow. The problem with Wikipedia is that the myth of its success -- that it's the "encyclopedia that anybody can edit" -- conceals the genuine challenges facing any real effort at crowdsourcing work. Many people believe that all you have to do is set up a wiki, invite people to contribute, and wait for them to submit content.
About The Author
Kevin Brennan is an independent consultant in product management and business architecture and Professor at George Brown College, Canada. He has led organizations through strategic and business unit planning and execution, played a leadership role in enterprise change, developed and launched multiple products for a global audience, and managed a product portfolio through the entire product lifecycle. Mr. Brennan is best known for leading the… Read More
Don’t have a login?
Make one! It’s free and gives you access to all Cutter research.