E-MailDeveloping Products on Internet Time
Having just completed a study of software development practices in the Internet software industry, I have gained some insights into the practices that firms use to overcome the extreme levels of uncertainty in this environment. The data was gathered through interviews with over 30 project managers over the period 1996-1998. The results show that in this industry, projects with a more flexible approach to development yielded better performing products. This flexible approach is characterized by the ability to generate and respond to new information for a longer proportion of a development cycle.
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