Begin with the End in Mind

by Luke Hohmann

There is nothing more frustrating than completing a piece of work after putting in long, grueling hours and dedicated effort, only to have it "rejected" for rework. I'm not talking about the friendly kind of feedback you might get regarding minor changes or improvements, but rather about the recipient's wholesale rejection of your work with little more than a comment such as, "That's not what I wanted/expected." Yet it seems that for individual tasks and even entire projects, this is a common occurrence. To avoid the disappointment of having this happen to you or your team, you can learn from Steven Covey's habit: "Begin with the end in mind" (Covey introduced this concept in his acclaimed book, The Seven Habits of Highly Effective People.

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Begin with the End in Mind 18 September 2002