Cutter Consortium :: When Designing Systems, Think Like the Customers

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When Designing Systems, Think Like the Customers

by Pamela Hollington

My niece's birthday was last month, and she asked for a set of seat covers for her new car. This didn't seem like too much to ask. I went to the local outlet, which is just minutes from my house, and found the exact item she wanted. The only problem was that the store had just one cover in stock and I needed two. Being an optimist, I purchased the one seat cover, thinking that I could easily locate another one. After searching from store to store, however, I found that only one chain was carrying this specific model -- the chain I had purchased the first one from.

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When Designing Systems, Think Like the Customers 27 August 2003

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Cutter Consortium, founded in 1986, is a global IT advisory firm helping organizations forge solutions to the business technology challenges they face. Through its research, consulting, and training, Cutter assists enterprises as they create, implement, and maintain IT systems and organizations that support business objectives and encourage innovation. Cutter pushes the thinking in the field by fostering debate and collaboration between thought leaders from different domains, countries, and disciplines. As a completely independent entity that has no special ties to vendors, Cutter Consortium is beholden to no one and dedicated to providing completely objective, unbiased information to its clients. Cutter Consortium gives you access to the top thinkers in IT.

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