E-MailThe Changing Face of New Product Development
New product development -- be it industrial products, consumer products, or internal businesses processes -- is being driven by two resolute forces: the continuing demand for innovation and the plunging cost of change (low-cost exploration) that is affecting a growing range of industries. As the uncertainty about the outcome of a development effort increases, and as the complexity of the interactions of design variables daunts cause-and-effect analysis, exploration through experimentation becomes the most effective and reliable mode of discovery. When we can conduct 1,000 experiments a day for $10 a piece, creating elaborate designs that take a month to complete makes no sense. However, conducting 5,000 random experiments makes no sense either. Good experiments require good experimental design.
Cutter Consortium clients, please log in:
If you would like further information about how to become a client, please contact us at +1 781 648 8700 or sales@cutter.com.