An IT-Enabled Business Transformation: A Case Study
Several years ago, a company whose software was used by other companies in the semiconductor industry to design complex integrated circuits scheduled its annual strategic business planning offsite retreat. The company was one of two dominate players in the industry and, by itself, accounted for more than one-third of integrated circuit design software sales. Its main competitor had a slightly larger share of the market, with the remainder of industry sales being shared by a host of smaller, niche market competitors.
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