Business Intelligence: The Road Ahead

by Vince Kellen

Of all the areas in which technologists can make strong contributions, business intelligence (BI) is at the top of my list. After all, BI solutions touch people who make decisions. They are a primary means, a sensory organ, by which the firm comes to know its environments, both internal and external. The visual presentation layer of the tool interacts with human thought. BI solutions lie at the tangled nexus where technology meets both human culture and human cognition and in a very important area -- strategic planning and decision making. BI solutions are at ground zero in the competitive warfare around us.

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Business Intelligence: The Road Ahead10 October 2007