Cutter Consortium :: What Are the Possibilities of Internet Social Media Analysis?

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What Are the Possibilities of Internet Social Media Analysis?

by Curt Hall

What if someone established a blog whose sole purpose was to engage disgruntled consumers in a running commentary about how lousy your company's customer service is and to tell people to "do themselves a favor" and avoid buying, banking, renting, etc., from your business? Or what about a video on YouTube that slams your company's product? Or a video about how environmentally unfriendly your SUV is because it is a "gas hog." Or how about a popular chat room where teenage girls are raving about one of your products -- a product that, though it's been on the market for some time, has just begun to experience increasing sales?

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What Are the Possibilities of Internet Social Media Analysis?9 April 2008

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Cutter Consortium, founded in 1986, is a global IT advisory firm helping organizations forge solutions to the business technology challenges they face. Through its research, consulting, and training, Cutter assists enterprises as they create, implement, and maintain IT systems and organizations that support business objectives and encourage innovation. Cutter pushes the thinking in the field by fostering debate and collaboration between thought leaders from different domains, countries, and disciplines. As a completely independent entity that has no special ties to vendors, Cutter Consortium is beholden to no one and dedicated to providing completely objective, unbiased information to its clients. Cutter Consortium gives you access to the top thinkers in IT.

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