New Generation -- New Business Flow

by Pini Cohen

A lot has been said about the new generation, which is often referred to as "digital natives." The digital natives act, think, and feel differently from older generations in many respects. For example, they embrace new technologies faster and do not become very angry when the new technologies are not mature. They expect immediate results, they expect personalization, and they also work, feel, and think in a "threaded" manner. The new generation is already altering some aspects of business, although I believe that much more change will come, especially from the threaded character of this generation.