CRM Project Management

by Pam Strand, Stan Sudduth

Customer relationship management (CRM) can be found among the most important business movements of the past 10 years. CRM is not entirely new, since its roots are in customer satisfaction. However, CRM moves beyond simply measuring happy customers; it strives to gain more information and knowledge about the customer and to use that information effectively to benefit both the customer and the business. The Information Age has led to the Age of the Customer, making CRM a must-have strategy for successful businesses.

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CRM Project Management November 2001

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