The Project Concept Phase: Part II -- Is Crowdsourcing a Good Strategy?

by E.M. Bennatan

There are many hollow buzzwords floating around, and "crowdsourcing" may sound like one, but it isn't. It is a fascinating term that was coined just a couple of years ago [2], and if you google it, you'll get more than half a million hits. Crowdsourcing refers to the way consumers participate in the creation of the products they use, and it has caught on quickly.

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The Project Concept Phase: Part II -- Is Crowdsourcing a Good Strategy?15 January 2008