Cutter Consortium :: Reputation Management: If You Trust, You Better Verify

Save 20% on any title when you order by 30 June 2008!

Enter Priority Code 60R*C06SAVE at checkout to receive your savings.

About the Service

RISK Feed

Reputation Management: If You Trust, You Better Verify

by Robert N. Charette

American businessman Warren Buffet once said that, "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently."

As Buffet indicates, a company's reputation is one of the toughest corporate values to create and one of the easiest to see slip away. Another company in the news, Illinois, USA-based Baxter International, an $11-billion global healthcare company, is the latest to learn this hard lesson.

Password Protected Cutter Consortium clients, please log in:

This document is available to Cutter Consortium Resource Center clients only. Retrieve password.
If you would like further information about how to become a client, please contact us at +1 781 648 8700 or sales@cutter.com.

Reputation Management: If You Trust, You Better VerifyThu May 08 08:20:13 CDT 2008

SITEMAP SEND FEEDBACK NEED HELP?

Cutter Consortium, founded in 1986, is a global IT advisory firm helping organizations forge solutions to the business technology challenges they face. Through its research, consulting, and training, Cutter assists enterprises as they create, implement, and maintain IT systems and organizations that support business objectives and encourage innovation. Cutter pushes the thinking in the field by fostering debate and collaboration between thought leaders from different domains, countries, and disciplines. As a completely independent entity that has no special ties to vendors, Cutter Consortium is beholden to no one and dedicated to providing completely objective, unbiased information to its clients. Cutter Consortium gives you access to the top thinkers in IT.

Cutter Consortium, 37 Broadway, Suite 1, Arlington, MA 02474, USA. Phone: +1 781 648 8700, Fax: 781 648 8707

About the Service

Related Products & Services

Reputation Management: If You Trust, You Better Verify