Debriefing the Winner and Loser After a Bidding Process: Generating Goodwill and Future Success

by Sara Cullen

This Executive Update looks at debriefing the bidders after a competitive bidding process has closed. This is often treated as an optional process -- and is usually one to be avoided. However, if done well, with the right intent, it is a valuable exercise for all bidders (unsuccessful and successful) and can also create support for your future bidding opportunities.