Determining the Real Price of Enterprise Software
When was the last time you had anything to say about what your enterprise software should cost? Probably never. Consider the following scenario: you have been presented with a $5-million list-price proposal (on which a 30% discount has been offered, plus 15% annual maintenance) for a Web-enabled sales decision support system for your 3,600 sales representatives and 400 sales managers. You think that you've done a great job when, after a few drinks and a fine dinner with your well-heeled account executive, you lean over and say the account executive has your business if the 30% discount is raised to 40%. The executive agrees on the spot.
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