Competitive Supplier Strategies for the Global Marketplace

by Wendell Jones

The 1980s and 1990s were decades of pivotal change in corporate management thinking and practice. The US rose to superpower status in the two decades immediately after World War II. US manufacturing prowess was built through mass production of standard goods. Low-cost production was achieved with long production runs of standardized products and with vertical integration backward to sources of inputs and raw materials and forward into distribution and marketing. The bulk of US manufacturing output was consumed in internal markets. Foreign markets did not influence major design, manufacturing, and marketing decisions. Then came the 1970s.

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Competitive Supplier Strategies for the Global Marketplace November 2002

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