Conversing Across the Cultural Divide

by Kari Heistad

Cultural misunderstandings can bring globalization to a halt! OK, that statement is a little dramatic, but you may have had this type of confusion bring some of your projects to a halt. Knowing how to avoid cultural communication misunderstandings is a competitive advantage. Thus, this Executive Update reviews three main global communication styles and offers steps on how to use this knowledge to reduce cultural snafus.