The Outsourcing Lifecycle Communications Strategy

by Sara Cullen

When an organization is considering outsourcing in any of its "shore" forms (offshore, nearshore, onshore), rumors will spread like wildfire, fueled by rampant speculation regarding motive. This is driven by the FUD factors (fear, uncertainty, and doubt) -- not only with your staff, but also with current suppliers and customers or even outside organizations such as government bodies, the media, and unions.