E-MailWho Pays for Free? Here Comes the Check
My 16 April 2009 Trends Advisor, "As the 'Net Kills Newspapers, Who Pays for Free?" received more comments than most. It raised the question: who pays for journalism and research when advertising disappears? It questioned the kind of journalistic effort and quality we could expect once we had a "gutted" the traditional media. Recently, we have begun to see the answer to our question, who pays for free? We do!
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