The Long Tail

by Ed Yourdon, The Cutter Business Technology Council

The growing phenomenon of "infinite inventory" and nearly free distribution of goods, combined with increasingly sophisticated search mechanisms like Google, has begun shifting attention away from the familiar 80-20 Pareto Principle. In the coming years, more companies will begin focusing on the "long tail" of products and services, selling less and less to more and more niche markets.

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The Long TailAugust 2006

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