Innovation in an Experience Economy

by Daniel Hjorth

Experiences, defined as composed by participation in and the production of affect, constitute an event. Entrepreneurship, central to any company's or organization's innovative performance in the creative experience economy, is the process of creating a social event, introducing a new order in the opening of the event's disruptive impact, and "translating" this new order into new social practices that represent new value, enhancing the possibilities for living for users/consumers.

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Innovation in an Experience Economy1 May 2007