SaaS Market Proliferation: Buyer's Market or Industry Shakeout?

by Jeffrey M. Kaplan

The rapid growth of the software as a service (SaaS) market, along with the closely related cloud computing industry, is attracting a proliferation of players that is creating a buyer's market for customers and raising concerns about an inevitable industry shakeout.

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SaaS Market Proliferation: Buyer's Market or Industry Shakeout?18 December 2008

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