Variation: Friend or Foe to Innovation?

by Robert D. Austin, Lynne Ellyn

Most people know that innovation requires time to think, reflect, experiment, fail, revise, and explore. But many have likely not contemplated how directly cost pressures can impact innovation efforts. Psychologist Donald T. Campbell developed a model of innovation in 1960 that can help us understand just what's at stake. The Campbell model was inspired by Darwinian evolution. It portrays innovation as a two-step process, as follows:

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Variation: Friend or Foe to Innovation?Thu May 28 08:20:13 CDT 2009

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