Putting the Intelligence Back into Business Intelligence

by Ken Collier

We've been working on business intelligence (BI) for going on 20 years now. Yet many executives and managers still can't get what they need from their data analysis tools. They wish they had better prognostic capabilities. They wish they had predictive models that would notify them about potential problems or risks before they occur. They wish, in short, for intelligent business intelligence. In this issue, we'll debate how best to give it to them. You'll discover how you can stand out from the BI crowd by putting meaning and interest ahead of available data and consistency. You'll learn why BI technology will get you nowhere without a clear data strategy -- and how you can craft yours. Be sure to join us this month for advice on increasing your organization's business intelligence quotient.

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Putting the Intelligence Back into Business Intelligence 1 August 2006

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