Creating Business Value with Web 2.0

by Ed Yourdon

Once dismissed as a vacuous Silicon Valley buzzword, Web 2.0 is gradually becoming recognized as an important collection of technologies, business strategies, and social trends. In this issue, we will discuss the technologies and concepts that underlie Web 2.0 — and what they mean for the enterprise. Learn how to resolve vexing issues of online trust, identity, and reputation so your organization and its customers don’t fall prey to online fraud. Discover how you can use Web 2.0 techniques to enrich your enterprise BI applications, leading to increased user adoption and greater application "intelligence." And find out how you can form and sustain a vibrant product community that will improve your ability to deliver the right software at the right time. The "next new thing" is here — is your organization ready to take advantage of it?