The Value of Social Media Data Analytics

Posted October 24, 2013 | Technology |

"With any substantial investment in new technology comes the question of value. Is there enough value in the mountain of unstructured social media data to justify the expense and effort of examining it?"

-- Matt Ganis and Avinash Kohirkar, Guest Editors

About The Author
Matt Ganis
Matthew Ganis is an IBM Senior Technical Staff Member in Armonk, NY. He is also an Adjunct Professor of Information Technology and Astronomy at Pace University, where he focuses on the implementation of the Internet of Things. Dr. Ganis is the coauthor of Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media. He can be reached at mganis@pace.edu or via Twitter @mattganis. 
Avinash Kohirkar
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