THE NEW EXPECTATION IN CUSTOMER EXPERIENCE

The explosion of connected devices has set a new standard in consumer expectations, in that the "standard" is a moving target. Everything is connected, everything is digital, and everything is real time. There is no tolerance in the market for a company that produces great products but offers a poor service experience around that product or vice versa. The experience with your firm's products and services must be at least as good as the best experience a consumer has ever had with anyone else.