Delivering the Message: Positioning an Executive Technology Briefing

by Stephen J. Andriole

It's in our interest as technology professionals to deliver the right message to nontechnology folks in order to help them understand major technology trends, opportunities, and best practices. They also need to understand how technology organizes itself, technology adoption, and where computing and communications technology sit in their march toward perfect real-time transaction processing. So how might you position an executive technology briefing? You could start by saying that you are here today to do the following:

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Delivering the Message: Positioning an Executive Technology Briefing25 June 2008