Which combination of factors is motivating your company to be involved in environmentally responsible business policies?
According to Brian Donnellan, Professor of IS Innovation, National University of Ireland, Maynooth, "Survey respondents assigned roughly equal importance to each of the 'triple bottom line' dimensions; that is, the respondents say they are being motivated almost equally by social responsibility, economic viability, and environmental impact in terms of reduced energy and carbon emissions."*
* Excerpted from "Green IT Metrics: Enhancing Brand Value While Meeting Compliance," Cutter Benchmark Review, Vol. 9, No. 10